Big-b finds its birth in a Reality shaped by Big Data.
People become digitalized, their actions and movements are constantly monitored. The
recollections of all these informations allows the Society to know people better then they’ve ever
do. The Big Brother, an entity dreamed by Orwell seems to get really close to the description of the
society of today: informations’ control and manipulation give birth to two different categories,
supervisors and supervised. Our choice to transform a cct camera into a lamp and to place it in
people’s quotidianity, represent our will to show the constant feeling of being observed. This lamp
wants to present itself like a ready-made, because it gives a second chance to an object which is
meant to become obsolete in short time.